Miléne

Products from the Miléne brand in the field of toiletries and hygiene have been on the market since 2006. They have become popular. We prepared a new kind look for them. The butterfly is its main motif. More precisely, a lot of butterflies. The first product in the new design is children's wet wipes. But we're happy that the design has already expanded to two lines of solid soaps.

We prepared an updated brand and a new visual concept for packaging.

We prepared an updated brand and a new visual concept for packaging.

“The new packages are much more recognizable on the shelves.”

Olga Štohrová, Import Manager

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Unifying graphic motif for the entire range of packaging types.

Miléne

About the client

Under the Miléne brand, you will find children's wet wipes primarily containing bisabolol, which protects the skin from irritation and chafing, doesn't dry out the skin, and cleans it gently. They are also solid toilet soaps with the scent of green apple or aloe vera. In addition to these products, the brand's portfolio includes other types of soaps, wet wipes, and air fresheners.

Miléne

Miléne is

  • clean

    But not puritanical!
  • kind

    But not awkward!
  • strong

    But not masculine!
2021–2022

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