We created the visual style for a project that helps hops combat climate change. Plzeňský Prazdroj connected hop growers from Žatec with experts in agriculture and informatics. Data on weather and its impact on hop growth, soil condition, and plant stress are merged into one large model capable of predicting the necessary moisture level. This helps hop growers irrigate and save water in times of scarcity.
Zdeněk Kovář, Press Spokesperson at Plzeňský Prazdroj
PRO CHMEL is a project by Plzeňský Prazdroj and other companies and organizations like Microsoft, ČZU, 10SO, Hop Research Institute, Union of Hop Growers, and more on one side, and specific Czech hop growers on the other. They help preserve the quality and quantity of hops. They assist hops and their growers in dealing with adverse weather conditions and climate change. The result of all efforts will be a mobile application that helps growers with precise irrigation and fertilization. The project has garnered attention from many media outlets, attendees of professional conferences, and the Minister of Agriculture.
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