YLGU

Concrete is a peculiar material. At first glance, it's not very pretty. At second glance, it has a pleasant texture, and beautiful things can be created from it. From large structures to jewelry. When you turn ugly into ylgu, you get something beautiful. YLGU creates concrete furniture. YLGU has extraordinary technique. YLGU bends concrete from thin sheets, resulting in elegant and incredibly subtle shapes.

We renamed the brand and created a new logo and visual style with a website.

We renamed the brand and created a new logo and visual style with a website.

“The new design is a scoring move.”

Jan Nohejl, Founder and Owner

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design_2018.ylgu.web_title

YLGU

Design exhibitions are an important part of YLGU's communication.

YLGU

About the client

Honza Nohejl started casting concrete similarly to everyone else. Then came the idea to bend concrete. This allows the creation of extremely subtle shapes. And so, bending became an obsession. The rawness of concrete from Danish cement, German sand, and Japanese glass fibers is fascinating. Besides its own line of tables and smaller objects, YLGU collaborates with architects and designers on custom-made products.

YLGU

YLGU is

  • passionate

    But not foolish; it just has immense scoring potential.
  • surprising

    There's no cunning in it; it has the potential to churn out novelties.
  • straightforward

    Not inherently vulgar, but it doesn't take napkins.
2021

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